Entrepreneurial Beginnings

Empathy Map

Empathy maps are collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to create a shared understanding of user needs, and aid in decision-making.

Empathy maps support to:

  • Capture knowledge about user's behaviors and attitudes
  • Gain a deeper insight into your customers
  • Establish common ground among team members and understand and prioritize user needs

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